Is Bulova a luxury watch brand? While not typically considered a luxury brand, some Bulova watches, especially the vintage and limited edition ones, are considered collectibles and are priced similarly to entry-level luxury watches.

Since the Bulova company produced a prolific number of affordable watches during the mid-20^th century, most vintage Bulova watch values are usually not much over $50 depending on the watches' condition and the quality of the materials used to make them.

The Bulova MIL-SHIPS-W-2181 is a rare beast: an archive piece based on a prototype that never went into commercial production. Created for the U.S. Navy, the watch was produced in response to the need for a submersible wrist watch.

The inside of the case back will typically be marked with the name “Bulova”; the exterior of some case backs are also marked (rarely with the name, but often with a recognizable Bulova date code after 1948). Case signatures often seen on legitimate Bulovas include: Bulova, American Standard. Bulova Watch Co.