For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage.

The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.

Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future.

"Altogether, the work is a delight, offering an unusual, provocative view on the disparate texts, with the added pleasure of lucid graceful prose.

And this is just the basis for an ongoing conversation, which we hope will continue on our blog, http: //www.tech-and-the-city.com The authors, Alessandro Piol and Maria Teresa Cometto, know the story and the industry well.

" James R. Gregory, CEO, Corporate Branding, LLC "This book is important because it brings the concept of integrated marketing communications (IMC) into full international focus for the first time.

In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses -- some worth billions of dollars -- that ...

Astounding? This isn't the story line from the latest John le Carre novel; this is modern-day corporate America -- and it's full of secret agents and operatives, stealing and selling your intellectual property for profit.